Anniversary Sale Time! Come celebrate with us.




It’s our 6th anniversary! To celebrate, not only do we have a special sale of UP TO 80% OFF SITEWIDE code: SALE80 but we wanted to give you a little insight into the past on how Shop Priceless first began and why we are here today!


Shop Priceless is a women-owned company ran by the incredible and empowering mother-daughter duo Nancy and Alex! They started this company back in 2009 which was originally located in Colorado Springs, Colorado until transitioning online in 2013 to give anyone anywhere access to shop the pieces. Before Shop Priceless was created, Alex was an ice skater growing up and Nancy was a seamstress where she made and designed all of Alex’s ice skating costumes. After countless trips to NYC where they would source the fabrics for these costumes, Nancy and Alex grew an understanding of the cost and quality of manufacturing after years of visiting the fashion district.


The appreciation for high quality and affordable fashion became a passion and the goal to empower women around the world to feel priceless in what they wear is reflected through each piece. Alex stated, "The first grid outfits I styled for Instagram were on top of my desk, I stood on top of it after hours and took them on my phone." Here at Shop Priceless, we care whether that is big or small we want anyone who shops with us to feel empowered, loved, and of course priceless.


Thank you to everyone who has supported us, shopped with us and followed along on this journey the past 6 Years. We cannot wait for what the future has in store, Cheers to many more to come!

With love,

The Priceless Team